Most blog authors and internet marketers argue on which is the real king, is it content or is it marketing? If you will be asked, which is the king?
Is Content The Real King?
If you are going to write a simple article that others might have covered repeatedly will not get you somewhere but if you will spice it up, making it stand out among others can give you some links for it driving traffic to your site and hopefully, conversions.
A website that is content rich, like blogs, gets more pages in search engines and posting them with quality will make readers come back for more. It will play an important role in the context of a successful campaign.
Is Marketing The Real King?
A website won’t do any good to your business if you won’t market it right? People won’t know that your website exists if you will not let the world know that it’s there. Posting content to your website seems not enough if you will not work on social networking, submitting press releases about a new product that you released, or making it visible on web directories. But will it work if your content is poor? Who will go back to your website if all of your content is crap and they can’t find the quality of content they are looking for?
So What Now, Is It Content or Marketing?
If you will ask me, as a blogger and search marketing consultant, I’d say that we badly need both content and marketing. Content needs marketing and Marketing will not work without a good content.
How About You?
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Zaldy Dalisay
I have been providing seo consultations to small and large scale businesses since 2004.
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I was reading a guest-post about how someone saying content is not king, but marketing is. After reading the post it sparked a nerve… I think this post has hit me deeper than the other post as now I am seriously contemplating for the real answer. I truly believe if you write quality content then the marketing will be done without you moving a finger. As the content will itself generate enough traffic for your blog.
Absolutely true, your prospects are a different story. They may not know much about you just as they may not know enough about the problem they’re grappling with to decide they should solve it, or even how to go about doing so. Using the same content for both types of people is just plain silly. It will miss with one audience, or the other.
…most defenitly both are king, one doesn`t work without the other, but while content without marketing at least gives you a fuzzy warm feeling about your site, marketing without content will give you a bad reputation…
I feel marketing is very important factor for raising traffic but if you wanna have a loyal list of readers for your blog you must have good content too. So, I feel both goes hand in hand.
Upon balancing these two great strategies, I figured out that these two strategies must have in your blogging and internet marketing activities in order to succeed online. After creating quality content for your blog, you must apply the marketing processes you knew to gather readers or viewers all you have to do is to market that content to gather readers or viewers on it.
When it comes to Internet Marketing, the one thing you’ll hear the most is that “Content is King!” It’s true that great content can make a huge difference for your online business, but even more important is how you market that content. Great content with no marketing is pointless. You can write until your fingers fall off, but if nobody is reading your content then you aren’t getting anywhere fast.
If you’re content is shit, who cares how hard you market it… nobody is going to stay to read it. Direct traffic & Referring sites contribute about 80% of the traffic coming to my blog. Apparently I’m writing something worth reading if I have sites linking to me and people directly coming back to my site. Now, do I think if I wrote content that was crap people would come back? Hell no.
That’s exactly right bro, without awesome content!! nobody will going to read your blog.
There are many great bloggers, who write awesome content..like problogger, blogussion, viperchill ..they all have great content.. and they also have done marketing..! So, I think we should need to keep balance in both.. content & Marketing..!
The Real Time Web will become more and more important over the coming years, eventually taking precedent over standard searches, so fresh, relevant content will be crucial for businesses looking to stay in the top spots on Google, Bing and Yahoo.